The habit of buying from you. We form and support

Habit is a powerful and useful tool for promoting your business. It acts as an invisible force that retains customers and encourages repeat purchases. The process of customer habituation is the development of a relationship based on trust, commitment and loyalty.

Organic (inbound) marketing generated by satisfied customers is usually more effective than paid advertising. "Read recommendations! - has become a trend. Potential customers trust recommendations from other consumers more than advertising campaigns. By promoting a business through recommendations from loyal customers, you can reach an audience that may have been previously unreachable.

Habit formation
The process of habit formation involves four stages:

Trigger: creates a stimulus for action, this can be something external, such as seeing an advertisement, or internal, such as feeling hungry.
Action: buying a product, changing the TV channel or even checking social networks
Reward: the pleasure of making a purchase, laughing at an entertaining video or enjoying a delicious meal.
investment: customer loyalty is proportional to time spent, money invested or emotions received.

Consistent customers = consistent profit

Regular customers are the foundation on which any business is built, "free" advertising. Their contribution to sales and marketing cannot be underestimated. Not only do these loyal customers provide a steady stream of revenue, but they also become invaluable agents of organic marketing. Knowing how to engage with customers, analyse their preferences and develop solid partnerships is key to long-term e-commerce success.

Remind me of myself. How often?
40% of an online store's profit comes from loyal customers, and only 8% of all customers make up that 40%. They actively use the goods they buy, share their experiences, photos and recommendations. How often should you remind regular customers about your shop, tell them about new promotions, send them information about discounts? Try to mimic their behaviour.

Scenario 1. A customer orders once a month
It's important to remember that the frequency of reminders should be balanced and informative. Consider your customer's interests and needs so that they don't feel intrusive. If they buy from you on average once a month, then you should remind them once a month.

Email. Write a personalised letter about current promotions, new products or special offers available during the month. Include information about additional rewards and benefits for loyal customers.

SMS message. In the middle of the month, send an SMS alert about current promotions or upcoming events. Don't forget to include a link to your website for more information.

Social media. Post regularly about new arrivals, discounts and special offers. This will help maintain interest in your products throughout the month.

Scenario 2. A customer orders twice a month
If a customer visits your e-commerce site twice a month, you can also "knock on their door" twice a month.

SMS messages. Send the first SMS at the beginning of the month to introduce new products and promotions for the first half of the month. The second message - closer to the middle of the month, highlighting promotions and offers for that period.

E-mail. The mailing can be divided into two parts: the first - at the beginning of the month, the second - in the middle of the month. The first part covers the first half of the month, and the second part covers the second half, with the latest news and discounts.

Social media. Regular posts about new products, promotions and special offers can be split into two waves to cover both parts of the month.

Analytics question
What are the most popular pages in your online store? How many orders do you receive from the most popular page? How much revenue is generated by the product presented on that page? Without answers to these and many other questions, without constant analysis of the results of your actions, it is impossible to move forward, introduce new products, run promotions and optimise your work on the Internet.

Emotional connection
Habit is about emotions, impressions and fulfilled expectations. It creates a customer's attachment to a particular merchant or brand. An emotional connection makes the habit stronger and more reliable. Regular customers are easier to sell to, which in turn reduces advertising and marketing costs.

Halla Systems: Strategies that deliver results
One of the most effective ways to grow your business is to continually work on customer loyalty: the customer trusts you and your store. Habit works and there is no desire to change. The "average cheque" of a regular customer's order is usually higher than that of someone who has just come to you.

Halla Systems Co. Ltd, which operates in the retail and dropshipping markets, creates effective programmes to promote its partners' businesses in global markets and tailors them to specific needs and objectives. Reminder frequency is an important element of keeping in touch with your customers. Halla Systems' consultants can help you determine the optimal intervals for promotional mailings and offer personalised reminder tools based on your target audience and their behaviour.