Errors of e-commerce sites
You already have a website, and it seems that a little more, and there will be no shortage of customers. But something is going wrong.
No orders, messengers are silent. Online store owners make countless mistakes every day that could have been easily avoided. When Halla Systems customers ask for help, we first of all open their website and start looking for the cause of the problems. And we find it. And we find more than one. So let's look into it together.
For your e-commerce store to be profitable, you need to plan its work carefully, and be attentive to detail. Even in a small business, there are no small things.
No focus and no niche
Businesses are repelled by market needs, they dictate trends. Most online stores are created for a specific audience or niche.
Newcomers to e-commerce often think that the more products on their sites, the better. Without studying the target audience and their preferences, without researching the niche and the competitors in it, you shouldn't even start a new business. If you are at the beginning of the road, go back a step, analyze the market.
Low investment in digital marketing
When choosing dropshipping as your main business model, it is worth initially understanding that your potential customers will find out about both your store and website. It is not worth waiting for customers to find your site "by chance".
You need to be present in the major social networks, invest effort and resources in SEO strategies, develop email marketing and, subsequently, paid advertising. Without investing in online promotion, without a digital marketing budget, you cannot make a profit and grow your e-commerce business.
The design of the website does not "catch on"
The design of your website is the cover, the first impression. It needs to catch, to be both modern and democratic at the same time. It should draw in, catch the eye and pique interest.
Bad visualisation and lack of detailed product information
The online shopper cannot feel the product, assess its colour, smell, shape, or 'understand' it tactilely. That's why proper visualisation is so important. The more diverse photos and videos a visitor can see when choosing a product, the longer he will stay on it. Such user behaviour increases the site's ranking for search engines.
Place clear images of the products, which can be enlarged up to 1024x768 pixels. Don't forget to detail the dimensions of the product, the material it is made from, its weight and dimensions when posting information about it.
Poor or no search filters
Make sure that the software you are using has an effective search tool, or find plug-ins that extend its functionality. If the search filters don't work, the user probably doesn't have the patience to search for a product, opening page after page, and will leave to a competitor.
The website is slow to load
If the website takes longer than 3 seconds to load, the user leaves the site! Check the speed of your online shop. This can be done online and for free.
Several payment options
The customer wanted to pay for the purchase, but .... left the site. That's a shame.
Research the consumer preferences of your target audience and provide them with as many payment options as possible. You need to identify "abandoned" baskets and unfinished payments. Be sure to contact the customer and offer to continue the checkout process.
Long ordering process
The more steps and pages a potential buyer has to go through between adding an item to cart and paying for it, the more chance of losing it halfway through. Ideally, the checkout process should take place in one go.
We have looked at just a few of the countless mistakes online shop owners make. If you see yours, don't despair! Halla Systems marketers will audit your website, identify your shortcomings and help correct them. With the help of Halla Systems' website you will be able to start promoting your business, popularise your brand, find partners, and close profitable deals with product manufacturers and dropshippers.