Checklists for your online business. Test yourself (Part 2)
A successful online store has two key components: effective advertising and a well-organised sales department. Advertising attracts new customers and increases brand awareness, while the sales department turns potential customers into regular buyers.
Checklists can help you structure your work and ensure that all the important aspects are taken care of. In the next part of this article, we'll look at the main checklist items that will help you set up an effective advertising campaign and get your sales team up and running.
If you still have a small shop and all business processes are tied to you as the owner, this section will help you to systematise your work, distribute tasks more efficiently and prepare your business for growth and scale.
III. Advertising Checklist
To achieve maximum results at minimum cost, it is important to plan all advertising campaigns and marketing materials wisely. Advertising should be targeted at your target audience. When designing and launching advertising campaigns:
Target audience
Know your customers: age, gender, interests, location, education, habits. Find out which social networks, sites and channels they visit. When setting up contextual Google Ads and targeted advertising on Instagram and Facebook, you should not only consider consumers' interests, but also "split" the audience more precisely by age and behavioural factors.
For a successful advertising campaign in South Korea, it is important to take into account local peculiarities and use tools that are popular among Korean users - Naver Ads, Kakao Ads.
Promotional materials
Generating ideas is a routine process. Advertising creative should be interesting and understandable. Use vivid imagery, evoke emotion.
Analytics
Set up analytics and track every step of the customer journey. Understanding what works and what doesn't is key to campaign success. Use web analytics tools from global and South Korean platforms (Google, Naver, Daum) to find out how many people visit the site daily/hourly/monthly, how they interact with content, which pages have the highest bounce rate and which products are most popular.
Testing
Run A/B tests: headlines, blog posts, images, text, hyperlink click-throughs. Experiment with ad units, colour rendering and text size. Model anchor tests for CTAs. Test shopping basket performance, form and application effectiveness.
Adapting strategies
Advertising campaigns are not one-off events. You need to constantly analyse results and adjust strategies to stay ahead of the competition. Halla Systems develops unique advertising scenarios for our clients' businesses.
IV. Sales Department
Checklist
Gone are the days when the sales process focused on the salesperson and how they sell. With the increase in competition, the consumer, their needs and satisfaction has come to the forefront. Very often, in the pursuit of "the plan" and approval, they "go overboard", pushing the product, being aggressive and overly pushy. The focus on sales and profit sometimes has an irreversible effect - a loyal customer may leave.
Sales Process
A failure in the sales team is sometimes only noticed when it is too late to correct the situation - the deal has failed. Salespeople need to know how and what to answer, from the first question to closing the deal. Develop step-by-step instructions and requirements for the sales process. This will help managers work more efficiently. Train managers in sales techniques.
Customer feedback
Respond quickly to customer queries and complaints. This will increase customer satisfaction and loyalty. Develop clear customer service standards. This will help maintain a high level of service.
Sales scripts
Sales scripts standardise the negotiation process and make work easier. The effectiveness of a particular part of the script should be tested at each stage of the sales funnel. Test and adjust sales scripts constantly. A good script should include: background, open-ended questions, product presentation and objection handling.
CRM System
Collecting and storing data, analysing and exchanging information between different entities, automating processes - this is the basis of any CRM. Implementing a CRM system simplifies work with the customer base and improves sales. Halla Systems Co. Ltd. helps to integrate CRM systems of users with analytics systems of the dropshipping platform, such implementation allows to trace the customer's path from the first contact to the purchase and back.
KPI
Establish Key Performance Indicators (KPI) to measure the performance of the sales team. This will help you track and improve results. Analysing this data will help you identify trends, predict changes and adapt strategies to meet real market needs. The easiest things to track are sales conversion, average cheque and ROI. Implement a tracking and analysis system that allows you to evaluate the effectiveness of each channel and the combined impact.