Checklists for your online business. Test yourself (Part I)
The era of ever-growing markets is fading. The novelty of being able to "buy everything from home" that we all enjoyed with the advent of the internet is wearing off. With each passing year, entrepreneurs are finding it harder and more expensive to maintain and promote their businesses. It's time to think about business transformation, diversification and new business models such as dropshipping.
You don't have to reinvent the wheel to keep your business running smoothly. The first step is to carefully adapt your business processes. Simple checklists will get you started: website, SEO, advertising, call centre and sales. 90% of businesses forget this!
I. Website Checklist
A website is not just a business card, but a full-fledged platform for interacting with customers. The task of the site is to attract as many users as possible, keep them with interesting content, make them remember the site and eventually make a purchase. The site had to be simple, fast and easy to use.
To be successful in South Korea, it is important to use both global advertising tools and local services to maximise visibility and attract your target audience. No matter how good your product is, a poorly performing website can turn off potential customers. Key points to consider:
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Page load speed
A website should load in no more than 3 seconds. Page load speed affects user experience and search engine rankings. Use image and code optimisation tools.
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SSL certificate to protect user data
This improves the site's ranking in search engines and makes the site more trustworthy.
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Mobile optimisation
A website should be easy to view on mobile devices. Adaptive design helps improve this. Update content regularly.
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Update content
Update the information on your website regularly. Up-to-date information attracts users and updating the site improves its position in search engine rankings.
II. SEO Checklist
Properly set up SEO allows your site to rank high in search results, increasing its visibility and attracting more potential customers. Selecting keywords, studying the queries that lead to the site, writing marketable content and interesting articles - all this work should be carried out methodically and systematically. Do not forget to constantly monitor your competitors' sites and note their interesting solutions in product promotion and advertising. SEO is a long-term strategy that requires constant attention and adjustments:
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Keywords
Choose keywords that speak your customers' language. Include them in your copy, titles and meta tags. Google Ads Keyword Planner shows how many people are searching for products online and what queries they are using. Facebook Audience Insights shows markets and trends, demographics, page popularity, location and activity such as ad clicks for your niche.
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Meta Tags
Proper use of meta tags (titles and descriptions) helps search engines understand the content of pages. This improves the site's visibility.
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Unique content
Create content that appeals to your prospects and customers. Write about their problems, about what they care about. Useful and unique content improves website ranking. Halla Systems specialists formulate content requirements, process user feedback and provide expert product reviews.
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Linking
Create both internal and external links. This helps improve site navigation and authority.
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Automation
Use analytics and SEO software such as Google Keyword Planner, SEMrush, Ahrefs, Google Trends and Google Search Console.
Integrating data from South Korean services Naver Keyword Planner, Naver Webmaster Tools (Naver Search Advisor), Naver Analytics, Daum Search Console helps to optimise the site effectively for local users.
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The analysis
Halla Systems Co. Ltd performs SEO analysis and auditing of drop shipping and e-commerce websites. Helps to find out how effectively an online resource ranks in search engines and what elements need to be optimised.