Blog of Halla Systems Co. Ltd.
On our blog, you will always find up-to-date information that you can use to grow your business.
Retargeting & South Korean Search Engines
Only 6% of users make a targeted action (buy a product, make an order) when they first get to the site. And what about the remaining 94%? They leave! Retargeting allows you to remind your website visitors about the products and services they were interested in. It converts (‘catches up’) with those who have visited your shop's website or logged into your social media channels at least once. It is an effective tool for visual or text adverts, interactive content, surveys, recommendations. Users are shown your adverts when they go to other websites.
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«The Paradox of Choice». Online store assortment optimization
How many products should there be in an online shop for it to be consistently profitable? There is hardly a general and unambiguous answer to this question. Intuitively, it may seem that the more products you offer, the faster customers will find what they need. However, research shows that when a customer has a large number of options to choose from, the likelihood of a purchase decreases!
Checklists for your online business. Test yourself (Part I)
The era of ever-growing markets is fading. The novelty of being able to "buy everything from home" that we all enjoyed with the advent of the internet is wearing off. With each passing year, entrepreneurs are finding it harder and more expensive to maintain and promote their businesses. It's time to think about business transformation, diversification and new business models such as dropshipping.
Checklists for your online business. Test yourself (Part 2)
A successful online store has two key components: effective advertising and a well-organised sales department. Advertising attracts new customers and increases brand awareness, while the sales department turns potential customers into regular buyers.
Advertising budget. Does a business need constants?
Do you often hear the phrase 'we don't have extra money for advertising'? There is no need to deceive yourself. The advertising budget is the basis for business development. The experience of successful companies shows that investment in advertising grows in proportion to the growth of the business.
Business Negotiation tactics in South Korea. Getting What You Want
Good strategy and preparation are the two most important elements of a successful negotiation. Careful study of the subject matter, clear calculations, business etiquette, active listening, empathy and a bit of luck - this is the mix that produces the most successful deals.
Product Page. Love at first sight
98% of shoppers abandon a purchase if they can't find the right information on a website or if it's incomplete. In ecommerce, a product page is a storefront. Yes, it is. Not the home page with flashy photos and enticing slogans! The customer comes from a search engine, follows a link, clicks on an advertising banner and goes straight to the product page. That's why its development and content requires careful planning and attention to detail.
Business & Hypothesis Testing. Step-by-step Guide
Tim Ferriss' bestselling book, The 4-Hour Workweek, about the art of managing your life and time, is a great example of hypothesis testing. Testing the best title and description for the book, the author ran more than a dozen ad campaigns in Google Adword. The most clicked result adorned the cover of the future bestseller.
The habit of buying from you. We form and support
Habit is a powerful and useful tool for promoting your business. It acts as an invisible force that retains customers and encourages repeat purchases. The process of customer habituation is the development of a relationship based on trust, commitment and loyalty.
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6 reasons why you may fail in business
When starting a business, weighing the pros and cons, one way or another you remember that only 20% of new businesses "survive" the first year of operation. Not all great ideas are profitable. Sad statistics are often the result of untested ideas and ill-conceived decisions.
Errors of e-commerce sites
You already have a website, and it seems that a little more, and there will be no shortage of customers. But something is going wrong. No orders, messengers are silent. Online store owners make countless mistakes every day that could have been easily avoided. When Halla Systems customers ask for help, we first of all open their website and start looking for the cause of the problems. And we find it. And we find more than one. So let's look into it together.
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