Topical articles for business growth
Halla Systems Korea blog, you will always find up-to-date information that you can use to grow your business.
Metrics vs. KPIs: What's the difference in eCommerce?
What is the difference between metrics and KPIs? These concepts are often confused. Metrics describe what is happening in your business. For example, how many people visited the website, how many orders were placed, what is the average order value (AOV). A KPI is a goal that is ‘measured’ and described in numbers. A metric is the actual state of affairs, while a KPI is a plan.
How can you link metrics and business goals? How can you influence this? What KPIs and deadlines should you calculate? The specialists at Halla Systems dropshipping discuss this in this article.
The simple design is trending. Small niche brands
Korean fashion is currently at the height of its popularity. Items that appear ordinary at first glance often turn out to be a stylish mix of cultures and eras, from classic to avant-garde. And this is no coincidence. In recent years, the tastes of South Korean consumers have changed significantly: young people and millennials are increasingly opting for minimalism and versatility.
Generational marketing. The end of stereotypes?
‘Generation labels.’ When discussing target audiences, planning advertising campaigns, or placing advertisements, we habitually generalise and categorise potential customers by age. We ‘target’ someone from Generation Z, millennials, Generation X, or baby boomers. But does this classification still work today?
Generational targeting is certainly a useful tool, but it is not universal. It can be a good starting point, but it should not become the main strategy.
«Silent signals». Hidden customer churn
The customer placed 2–3 orders and disappeared. Dissatisfied with the price? Went to a competitor? Not interested? The user deleted the app or did not renew their subscription. Why? What's going on? Hidden churn is especially dangerous for small businesses because it often goes unnoticed until revenue starts to decline.
The underdog effect and small businesses in South Korea
Small shops, local workshops, start-ups with a single person on the team... The South Korean phenomenon of recent years is the popularity of small companies with limited resources and capabilities. Underdog positioning 언더독 (eondeodok) is chosen in eCommerce, handmade goods, and niche trade. This fits well with the trend of South Korean consumers being ‘omnivorous,’ preferring local businesses, which are familiar and understandable.
Personalization in eCommerce: attention that sells
Imagine: you visit a website, and instead of the usual catalogue, you are offered something you were thinking about not long ago — products that unexpectedly match your tastes, interests and even your mood perfectly. The website ‘remembers’ what you viewed, what you added to your basket, and which pages you opened two days ago on your phone. It responds to your actions — and adapts to them.
Pseudo-lifehacks. Tricks that don't work
Juggling with words and pictures, advertising a low-quality product that consumers don't need, is a way to nowhere. Good business is built on trust and working ‘for the future’. A modern entrepreneur can afford to be honest in advertising. Manipulation is ineffective and damaging to reputation, managers of Halla Systems company say. It is important not only to offer a quality product, but also to communicate properly with your audience, using relevant and ethical approaches.
Online habits of South Korean consumers. What do dropshippers need to consider?
The South Korean market has a unique consumer ecosystem. Koreans are tech savvy, accustomed to mobile devices and fast online payments. They are trendsetters and like to try new and innovative things. They pay attention to quality and brand reputation.
Customers. Whose feedback is important?
An honest and open customer review is the most valuable information for a business. Reviews help evaluate the quality of a product, service, and any other processes of the enterprise. Feedback is ideas, questions, and, of course, criticism and complaints. And you need to be able to evaluate it correctly. Any criticism should be objective, correct, and supported by examples.
Solo economics: The impact of loneliness on sales
A few decades ago, a person living alone was looked at through the prism of stereotypes. He was not understood. Loneliness was a source of anxiety and often condemned. Loneliness was associated with unsettlement and temporary hardship. The COVID-19 outbreak fundamentally changed public attitudes towards it.
How to turn your ad into a viral video?
Interesting, funny, unusual and short videos often go viral. We only have a few seconds to capture and hold the user's attention. Let's not forget that investing in video content provides the highest return. When it comes to social media marketing, nothing beats short videos.
Viral videos evoke emotion. The stronger the emotion, the more likely the viewer is to send the video to friends. Creating a viral video is both a science and an art. Marketers at Halla Systems Co. Ltd have analysed successful promotional videos that have gone viral and identified some typical scenarios.
Words that sell
‘The difference between the right word and the almost right word is the same as the difference between lightning and a firefly’
Whether you're preparing an email newsletter, creating content for social media, writing text for a website, or working on a long article, it's important to ‘wrap’ your marketing strategies in the right words. Even if you need to fit all of your boss's wishes into a small ad block, skilful wording makes your message clear and memorable.
Myths about dropshipping: what is true and what is fiction?
Dropshipping has become a popular way to run an online business due to its simplicity and low initial costs. However, there are many myths and misconceptions surrounding this business model. In this article, we will dispel the most popular ones and find out what is fiction.
A successful dropshipping shop knows its customer, focuses on him and pays attention to details. Halla Systems helps him with the rest. We connect partners, verify the cleanliness of transactions and quality of goods, find decent suppliers, and build relationships with manufacturers.
Dangerous phrases: what not to say to a client
The modern world dictates its own rules: it is becoming more and more difficult to win and keep the attention of customers. A seemingly ordinary phrase said or written can cause a negative reaction and a storm of emotions. The customer hangs up the phone, closes your website, deletes the email sent.
It's frustrating to realise that the deal fell through because of trivial reasons - the notorious human factor or poor communication. To prevent this from happening, Halla System company has compiled a top list of antiphrases and expressions that can scare away customers. We suggest replacing them with simple phrases, maintaining a constructive dialogue, demonstrating your competence and desire to help.
UGC. User Generated Content
Choose, pay, leave. Such a scheme of ‘client-store’ relations today already seems unusual and rather strange. They are trying to keep the customer, they want to understand him and bring him back. In order to win in the competition, pushing those who have left the race, we need the customer not only to choose our site or shop. It is desirable that, having returned, he brings friends and remains loyal and faithful. And also to tell everyone about his purchases.
Looking at the Competitor. Tools for analysis in South Korea
Competitors' websites are an invaluable resource that you should definitely research thoroughly. By studying the strengths of other marketers, you can adapt their best practices into your own site. In addition, this analysis will help you identify weaknesses in your own business.
Are you interested in the South Korean market? In this article, Halla System dropshipping managers will briefly and succinctly describe not only the system of competitor website research, but also the tools for analysing the South Korean online space.
Target Audience and Target Buyers
A fatal mistake of most online shops is to target their advertising only to those who, in their opinion, need the offered product. They forget about those who actually pay for the purchase!
We repeat like a mantra that you need to study your target audience, its pains and needs, but what's the catch? Target audience and target buyers (consumers) are not always the same thing, say marketers of Halla System company.
Successful Referral Program
‘Nothing inspires as much trust in people as a recommendation from a friend. Proven friends have more influence than the media.’ Mark Zuckerberg
Few people today don't use marketing tricks that motivate customers to recommend the product they buy by talking about the seller or the brand in general. How interesting is word-of-mouth marketing, or word of mouth? Halla System Korea specialists talked about working with a referral programme.
South Korea exports and imports. Best Platforms for Business
South Korea is the world's leading exporter of machinery, equipment and electronics. The country, known for its high technology, has long been a leader in innovation. According to the Global Innovation Index ranking, South Korea's economy is among the top ten economies that maintain annual growth momentum. Korean manufacturers and suppliers are adopting multi-channel strategies, combining offline sales and online promotion.
Retargeting & South Korean Search Engines
Only 6% of users make a targeted action (buy a product, make an order) when they first get to the site. And what about the remaining 94%? They leave! Retargeting allows you to remind your website visitors about the products and services they were interested in. It converts (‘catches up’) with those who have visited your shop's website or logged into your social media channels at least once. It is an effective tool for visual or text adverts, interactive content, surveys, recommendations. Users are shown your adverts when they go to other websites.
Translated with DeepL.com (free version)
«The Paradox of Choice». Online store assortment optimization
How many products should there be in an online shop for it to be consistently profitable? There is hardly a general and unambiguous answer to this question. Intuitively, it may seem that the more products you offer, the faster customers will find what they need. However, research shows that when a customer has a large number of options to choose from, the likelihood of a purchase decreases!
Checklists for your online business. Test yourself (Part I)
The era of ever-growing markets is fading. The novelty of being able to "buy everything from home" that we all enjoyed with the advent of the internet is wearing off. With each passing year, entrepreneurs are finding it harder and more expensive to maintain and promote their businesses. It's time to think about business transformation, diversification and new business models such as dropshipping.
Checklists for your online business. Test yourself (Part 2)
A successful online store has two key components: effective advertising and a well-organised sales department. Advertising attracts new customers and increases brand awareness, while the sales department turns potential customers into regular buyers.
Advertising budget. Does a business need constants?
Do you often hear the phrase 'we don't have extra money for advertising'? There is no need to deceive yourself. The advertising budget is the basis for business development. The experience of successful companies shows that investment in advertising grows in proportion to the growth of the business.
Business Negotiation tactics in South Korea. Getting What You Want
Good strategy and preparation are the two most important elements of a successful negotiation. Careful study of the subject matter, clear calculations, business etiquette, active listening, empathy and a bit of luck - this is the mix that produces the most successful deals.
Product Page. Love at first sight
98% of shoppers abandon a purchase if they can't find the right information on a website or if it's incomplete. In ecommerce, a product page is a storefront. Yes, it is. Not the home page with flashy photos and enticing slogans! The customer comes from a search engine, follows a link, clicks on an advertising banner and goes straight to the product page. That's why its development and content requires careful planning and attention to detail.
Business & Hypothesis Testing. Step-by-step Guide
Tim Ferriss' bestselling book, The 4-Hour Workweek, about the art of managing your life and time, is a great example of hypothesis testing. Testing the best title and description for the book, the author ran more than a dozen ad campaigns in Google Adword. The most clicked result adorned the cover of the future bestseller.
The habit of buying from you. We form and support
Habit is a powerful and useful tool for promoting your business. It acts as an invisible force that retains customers and encourages repeat purchases. The process of customer habituation is the development of a relationship based on trust, commitment and loyalty.
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6 reasons why you may fail in business
When starting a business, weighing the pros and cons, one way or another you remember that only 20% of new businesses "survive" the first year of operation. Not all great ideas are profitable. Sad statistics are often the result of untested ideas and ill-conceived decisions.
Errors of e-commerce sites
You already have a website, and it seems that a little more, and there will be no shortage of customers. But something is going wrong. No orders, messengers are silent. Online store owners make countless mistakes every day that could have been easily avoided. When Halla Systems customers ask for help, we first of all open their website and start looking for the cause of the problems. And we find it. And we find more than one. So let's look into it together.
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