Successful online store. Key trends for 2022
You probably already have your own website. What to do with it? If you are just entering the world of e-commerce or want to explore a business idea, a storefront website can be a good initial communication channel and image tool.
Choosing the right e-commerce system is important both when starting a business and when diversifying. Dropshipping is a simple and affordable business model that requires little investment and a long time to enter. Dropshipping rests on three pillars: reliable suppliers, good merchandise and constant online business promotion.
For quality online trading and business development you will sooner or later need your own marketplace. An online shop is a place where potential customers become your real customers. What should be done to make already working online shop to bring profit and become popular? What features are especially valuable in 2022? Let's find out.
Mobile version
It doesn't matter whether you do the filling of your online shop yourself or whether it's done by professionals, the important thing is that with it, your business can stand out and be remembered. Start all changes to your website with its mobile version.
First impression
It takes us a few seconds to decide whether to stay on the site or click 'cross'. If you really want your shop to be memorable, it's worth thinking ahead about your homepage design. A creative UX/UI designer may need to be involved.
The main purpose of these manipulations - to do everything to make the visitor stay on the site as long as possible, "wander" on it, leave it in bookmarks.
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High-quality photos
High-quality and well-designed product photos increase website conversion rates. We remember 80% of what we see and only 20% of what we read. That said, there has to be something in the text that will "hook" us, stun us, and even throw us off balance.
Vivid and unusual pictures of what your online shop sells together with creative design are the two main areas you should focus on to make your e-commerce site a success. For 75% of users, photo quality is the deciding factor when choosing an item.
To make the product stand out, photograph it on a completely white background from different angles. Use the zoom and pinch-to-zoom feature to interest the shopper and let them know what they are choosing.
Catalogue and easy navigation
Regardless of which business model you choose, UX or 'user experience' is a key metric for you to evaluate your website.
How do your customers feel when they get to your site? One of the easiest ways to improve your UX is to improve your navigation, making it smooth and simple. Use drop-down menus that open with a click.
A user-friendly and clear product catalogue is a must for any successful online shop. All products should be clearly structured, it is possible to filter results by price, colour, size etc. The search panel is no less important.
Reviews
Customers tend to place more trust in testimonials from real customers, so make sure you include them on your website.
Registration
Don't suggest that visitors to your shop register on the site. The requirement to register an account is a big deterrent to shoppers making a purchase. Offer them the option of beeing as a guest.
Shipping
In fact, delivery is the most important motive when deciding to buy. 66% of consumers expect free delivery on any online order, and many give up on their purchase if it's not offered! Calculate the cost of the product offered on your website including delivery. And if possible, advertise free (and fast) delivery or free shipping for a certain order amount.
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SEO strategy
Work on increasing the popularity of your online shop. Standing out amongst Google's trillion search queries is very difficult! Selecting keywords, researching the queries that drive visitors to the website, writing marketable content and interesting articles - all this work has to be done methodically and systematically. Don't forget to constantly monitor your competitors' sites and capture their interesting promotional and advertising solutions.
We listed the most important factors that influence the popularity of any online shop in 2022. Don't forget about: order confirmation functionality, shopping cart, discounts and gifts, obligatory feedback and address pages.
If you are experiencing difficulties with any of the above, please contact Halla Systems. We will help you not only to make your online shop more functional and customer-oriented, but also take full charge of its optimization and SEO-promotion. Halla Systems specialists will analyse your competitors, select reliable dropshipping partners, check the logistics of all supply chains and price trends of possible deals.