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«The 5 Ones» Principle

Where to find new customers? How to drive traffic to your website? How to scale your business? Our answer: simplify! Sales processes, pricing, marketing. 

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​A beginner dropshipper is afraid of making mistakes. Choice of partners, product, niche. Experienced sellers, those who use dropshipping to grow their business and differentiate themselves, are bolder and not afraid to make mistakes.

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The power of five
After experimenting with the sales funnel, studying the market demand and the response of the target audience, experienced dropshippers choose to experiment with the "5 units" principle: for a certain period of time, they focus their efforts on a strategy to promote a specific product in a target market, using a source of traffic.
 

In other words, in order to increase traffic, a set of tools is worked up to the ideal indicators:

  • 1 target audience segment 

  • 1 source (paid advertising, context, social networks)  

  • 1 converter (landing page, personal message, call) 

  • 1 acquisition channel (marketing, cold calling, affiliate programme)  

  • 1 product or offer

 

This doesn't mean that you stop selling everything and start selling just one product. Such a focused approach can be used at the beginning of the sales funnel, for example. But as you scale your business, you need to 'dig' deep and wide.

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External ecosystem rule  
Searching and generating orders within a specific site increases its conversion rate. In other words, you should not unnecessarily bother a potential customer to go to another of your resources. Answer his questions in social networks, make the transition on contextual advertising to the page of lending, and organic traffic lead to the site. The right tactic for fast and systematic growth is to create a sales funnel within the advertising platform.

 

Communicate in a unified space 
Don't get lost! All incoming enquiries, contacts, calls and emails should be recorded. Ideally, this should be done in a CRM system or any other convenient accounting system so that you can easily track the number of leads and communicate in a single space.

Dig deep
By analysing the main competitors in your chosen niche and studying their product range, pricing, promotional strategies and unique offers, you can segment your audience and target your advertising.​

How can you display and promote your offer? 
There is no one-size-fits-all solution to simultaneously promote your online store or e-commerce site. Being visible on the web and social media does not mean being everywhere at once, there is no point in spreading yourself too thin, constant reminders help:

  • Contextual and targeted advertising 

  • Segmentation

  • Buying a base for mailings and cold calling 

  • SEO for key searches 

  • Promotion on social networks

  • Bonus for product recommendation 

  • Trade shows and conferences (sponsorship and presentations) 

  • Integration with opinion leaders

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Segment elaboration
The following is an ideal sequence for the development of each segment:

 

  • Paid traffic. Start by attracting potential customers through paid advertising on search engines, social media or other advertising platforms.

  • SEO. Optimise your resources and content to improve your site's position and visibility in search engines. This will help attract organic traffic and improve search results.

  • Cold calling. Proactively offering a product or service by phone, messenger or email can be an effective step.

  • Look-alike audiences (LAL). By identifying the profile and characteristics of existing customers, you can create a look-alike audience with similar interests for further targeted promotion.

  • Content Marketing. Valuable and interesting content attracts a targeted audience. Social media, on-site blogging, podcasts, articles on other platforms and collaboration with bloggers - it's worth trying all content promotion tools and then, having identified the most effective, investing more effort and money in it.

  • Halla Systems uses the "5 units" principle and helps clients to scale their business effectively. Focusing on a single task allows you to concentrate your efforts in one direction without scattering resources. Halla Systems' experts define measurable success indicators, prioritise key indicators and help track the effectiveness of implemented strategies.

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