E-commerce market: trends for business
Finding a profitable business strategy, 'your' niche, customers, partners is a permanent process. Without trial, there will be no mistakes, no progress.
Creating and populating an online shop is half the battle. The purpose of any work on the site is to capture the visitor's attention. Get them interested in the content, motivate them to come back again, keep your page bookmarked, convince them that your site is worth their time!
Is there a secret formula you can use to increase sales? While it hasn't been found, let's see what you can do to make a profit today.
Original content
Write about what you care about. Sincerity, unusual presentation and interesting material are always appreciated. One of the best ways to climb the search engine rankings and increase your social media reposts is to completely forget about keyword optimization. Very often this looks unnatural. Think about creating controversial content.
Post interesting videos, audio segments and e-books for those who want to learn more about your market, product or service. Share information. Become a knowledge and skill base of sorts.
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Shopping cart
Statistics show that 71% of your shopping carts are abandoned. Something "scared" the customer off: they didn't like the shipping costs, didn't like waiting for the page to load, not enough payment options, or they just didn't want to buy anything. All of these issues need to be clarified. Get in touch with the customer and offer them new terms and a good deal.
Testimonials
Customer testimonials increase sales by 18%. Over 77% of online shoppers read product reviews, scrutinizing what they write about the products they intend to buy. For 90% of these "researchers", it is the reviews that become the deciding factor in their decision.
Analytics
Continuously analyze your shop visitors (Google Analytics or any other tracking system you use).
Pay special attention to: demographics (age, gender, location, education), behavioral factors (time spent on the website, time of entering the website), psychological data (queries entered by the user).
Analyse traffic channels: organic (browser from which they "come" to the site as a result of a Google /Yahoo /Bing search), direct (client enters the URL in the browser or the site has been saved in bookmarks), advertising Google / Facebook / Instagram.
A/B testing
What prompted your customer to make a purchase? Why didn't he/she go to the shopping cart? Which button was he unable to click to confirm the payment?
Sales without A/B testing is a closed-eye move. It's important to run tests throughout the entire checkout process. This helps clarify many issues. For example, why the shopping cart was abandoned or what caused the payment difficulties.
Adaptive version
Don't forget about the adaptive version of your website. It should translate comfortably on all mobile devices, tablets and smartphones.
Pay-per-click marketing
Pay-per-click marketing on Google/Facebook/ Instagram, when used correctly, is very affordable and accessible. Run lots of campaigns and test them all until you find the perfect options.
Pay-per-click advertising is the preferred method of increasing conversion rates, although it is obviously not as cheap as using other traditional organic SEO tools and processes.
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You should analyse results very carefully to make sure that clicks directing people to your website are generating sales.
How can you evaluate your marketing strategy? Are you doing everything you can to attract as many customers to your site as possible?
The right marketing strategy determines how successful a business will be, aiming to retain customers and stand out from the competition.
Halla Systems helps dropshippers conduct business due diligence, and helps establish all marketing channels. The work of an online shop is judged primarily on the quality of the goods it delivers, the speed of delivery, and guarantees. All this can only be ensured by partnering with trusted suppliers.