Study the market with ready-made AI scripts
What do competitors write in their offers? How do they change prices? What do they promise in their mailings and on social media? How do they respond to reviews and negative feedback?
Today, it is much easier to keep track of competitors. Endless Excel spreadsheets may not be a thing of the past, but routine tasks and forecasting can be safely handed over to AI: data collection, strategy comparison, searching for weaknesses, analysing the tone of reviews, and even predicting threats. According to the experts at Halla Systems Korea, the main thing is to be able to ask questions in such a way that you enjoy the process.
Use AI as a strategic tool. Set clear tasks for it; the more precise the request, the stronger the result. Connect to international services (ChatGPT, Claude, Gemini, Perplexity.ai, Grok); for the South Korean market, use Naver HyperCLOVA and Kakao i. If you wish, you can set up your own chatbot for business on these platforms.
Specialists at Halla Systems Co. Ltd create scripts for specific products using various methods and systems for building sales processes, and develop scripts for sales departments. In this article, we share our recommendations and ready-made scenarios for using AI to analyse competitors, prices, marketing, reviews, and supply chains.
1. ‘The Rule of Ten.’ How to choose competitors
Halla Systems recommends a proven method for analysing competitors. Once you have identified your main competitors, consider implicit ones as well, without forgetting potential competitors who may appear in the future and change the balance of power.
Analyse 10–15 companies:
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3–5: direct known competitors with the largest market share. Look at trends, interesting ideas, and what is changing for them.
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4–5: closest competitors with a similar product range, prices, and audience.
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2–3: indirect competitors who sell products that meet the same needs.
Request scenario for selecting and categorising competitors:
Analyse the list of companies and select the 10 most significant competitors. Criteria: traffic, market share, target audience overlap, product overlap, brand activity. Divide them into three categories: direct leaders, closest competitors, indirect competitors. Present the results in a table.
List of companies: […].
2. Market: who to track first
Once you have identified the players, it is important to understand their ‘weight’ in the market, according to managers at Halla Systems company. Who is growing? Who is losing ground? A well-written query will allow AI to more accurately assess market dynamics. Halla Systems Co. Ltd recommends tracking 80% of direct competitors (companies with the same market share) and 20% of major players.
Script for market share analysis:
Find and analyse public data on the market share of the following companies: [list]. Make a comparison: market share, growth rates, key differences. Form a brief conclusion: who is threatening, who is lagging behind, who is developing faster.
3. Product price and margin
Competitors' prices can be analysed not only by level, but also by logic: what is included, what is charged extra, how different payment rates are offered. AI helps you take a sober look at the niche. It can collect current prices, notice who is dumping, determine what range is considered normal for the market, and show whether there is still a chance to make money. This saves hours of manual analysis and immediately gives you an understanding of where to go next.
Script for analysing prices and margins:
Analyse the [name of niche] niche. Collect current prices, indicate the average margin, and assess how suitable this niche is for a dropshipper with a limited budget. Add recommendations on which direction is more profitable to move in and which price traps to avoid.
4. Prices: quick comparison without tables
How competitive is your product in terms of price, quantity and quality? Experts at Halla Systems Co. Ltd advise: AI can be used to quickly collect and compare key messages from competitors, find their price traps, compare discount strategies and analyse price ranges.
Script for price analysis:
Analyse competitors' prices: [list of companies]. Compare: average cheque, minimum price, maximum price, discounts, promotions, bundles. Determine: who is dumping, who is selling at a higher price and at what cost, what ideas can be tested in A/B tests.
5. Marketing: what competitors do better
AI helps you quickly understand which channels competitors use, what campaigns they are currently running, how they optimise SEO, and what and how they advertise. Websites, social networks, content, advertising campaigns - everything tells you about a competitor's approach to customers. For a small shop or a test launch, it is better to choose products with a short transaction cycle, which reduces risks and makes the flow of orders predictable. High-margin products bring in more profit, but they require patience, budget, and a willingness to wait for the customer to make a decision. AI analyses reviews, ads, and competitors' websites to determine which products sell quickly and which take a long time.
Script for analysing competitors' marketing:
Analyse the marketing activity of competitors: [companies]. Gather information using data from websites, social networks, contextual advertising, collaborations, and SEO. Identify their strong and weak marketing decisions, advertising tone, and positioning. Provide recommendations on what can be used from their strategy.
6. Customer reviews: the most honest information
AI collects data on positioning, advertising messages, service, product range, and customer reviews. This helps to see where competitors' strengths lie and where there are problems, according to Halla Systems experts. Such insights make it possible to create a competitive advantage and offer customers what others are missing. For the South Korean market, the quality of reviews is important: platforms track fake reviews and respond to inaccurate ratings.
Script for analysing reviews:
Analyse customer reviews of competitors: [companies]. Group them by topic: quality, service, delivery, packaging, price, expectations. Draw conclusions: what systemic problems do competitors have and how can we use this in our communication?
7. Suppliers and supply chain
The location of the business determines half of the strategy: where to deliver, which markets to open, and in which regions there is less competition. AI analyses regions of presence, player density, and growth points. This helps to identify regions with less competition and select markets for scaling, where you can fill a gap and gain an advantage.
AI helps to understand where competitors' goods come from, how the supply chain is structured, and how reliable it is, according to Halla Systems marketers. The system also predicts the emergence of new players, evaluates growth segments, and identifies niches with low competition.
Script for analysing suppliers and new market entrants:
Analyse supply chains [list]. Identify risks of supplier dependency and the possibility of new competitors emerging. Provide recommendations for strategic planning.
Halla Systems sets up monitoring and trend analysis systems for its partners' and customers' businesses. AI is becoming part of business processes, but it does not make decisions for you. It shows options, highlights risks, and does what used to take hours in seconds. But then it's up to you: whether to change your niche, raise prices in time, choose a new supplier, or test new products — all of this is your responsibility and decision.