Email marketing. One click from failure to success
Every time your email lands in the inbox, you are taking a big risk. One click can turn a reader into a customer or another unsubscriber. That is the nature of email marketing, and you either have to accept it or keep trying. Halla Systems company offers the latter.
The average open rate for most emails is around 30%. Which emails are most likely to be opened and read? What should an email contain to get a response - a reply, a visit to the website, or an order?
Email marketing is a vast topic. Today, Halla Systems dropshipping will focus on the most important aspect - the content of emails that truly work. We will discuss formats that transform mailings into dialogue and dialogue into sales.
Letter describing a specific situation
A letter based on a specific case is not pure marketing, but rather a story about a person, company, or problem that has been solved. You can take an existing case study and send an email with a link or include the full text of the study in the email itself. Test emails and their content by adding reviews, text, and images. Videos in emails increase click-through rates by 96%.
Add a compelling call to action with a link to your website. The more interactive it is, the higher the sales.
Letter with questions and answers
People don't spend as much time viewing your website as you think they do. No matter how well and comprehensively you describe your services, structure your products and adapt your website, customers will always have questions. The most natural form of communication is dialogue, according to Halla Systems managers.
In a letter in the ‘questions and answers’ format, the brand seems to relieve tension: there is no need to search for information on the website or call a manager. All the key questions have already been asked and answered right here. This format is valued in B2B, where a complex product raises dozens of questions. But it also works in B2C: a letter explaining how to choose a size, how long delivery takes, what guarantees are available, addresses objections and encourages action. The main thing is to maintain the rhythm of a live conversation without overloading the text. Then the letter is perceived as helpful rather than advertising.
Letter with instructions
Instructions are an invitation to take action in the most understandable form possible. ‘Take the first step, then the second, and here's the result.’ The reader receives not an abstract suggestion, but a specific route. This format is especially in demand when the product is related to technologies, services, or processes that seem complicated at first glance. In such communication, it is important that the letter looks like a simplification, not an additional burden. And if the instructions really help, then clicking on the link becomes a natural continuation, not an imposed decision.
Letter with a free offer
What do people love more than discounts? It may seem counterproductive, but research shows that offering something for free increases sales by 75%.
Free access, trial periods, additional material - as crude as it may sound, we are buying trust. Nothing motivates people to act like the feeling of immediate benefit. The reader understands that they are not being asked to make an immediate purchase, but are being given a chance to try something out. This reduces resistance and builds trust. Halla Systems managers caution: it is important not to slip into the banal ‘10% discount today only.’ A free offer works when it is truly meaningful: exclusive content, a useful tool, access to a community. Otherwise, the letter will quickly fall into the ‘just another promotion’ category.
Halla Systems recommends using global and South Korean platforms (Google, Naver, Daum) when analysing mailing results to find out how many visitors clicked through to the website and which products are most popular.
Email marketing has long since outgrown the era of faceless mailings. Today, it is based on a simple principle: every email should look as if it was written personally for the reader. A story, dialogue, instructions or a gift - all these forms do not replace human communication, but rather enhance it. And as long as brands know how to speak this language, their emails won't get lost in the inbox. A free offer must be truly meaningful: exclusive content, a useful tool, an invitation to a private community.